SonicTap Customer Privacy Policy
SonicTap’s Customer Privacy Policy covers the collection, use, and disclosure of
personal information that may be collected by SonicTap anytime you interact with
SonicTap, such as when you visit our website, when you purchase SonicTap products
and services, or when you call our sales or support associates. Please take a moment
to read the following to learn more about our information practices, including what
type of information is gathered, how the information is used and for what purposes,
to whom we disclose the information, and how we safeguard your personal information.
Your privacy is a priority at SonicTap, and we go to great lengths to protect it.
Why we collect personal information
We collect your personal information because it helps us deliver a superior level
of customer service. It enables us to give you convenient access to our products
and services and focus on categories of greatest interest to you. In addition, your
personal information helps us keep you posted on the latest product announcements,
software updates, special offers, and events that you might like to hear about.
If you do not want SonicTap to keep you up to date with SonicTap news, software updates
and the latest information on products and services access your account profile
and update your personal contact information and preferences.
What information we collect and how we may use it
There are a number of situations in which your personal information may help us give
you better products. For example:
* We may ask for your personal information when you’re discussing a service issue
on the phone with an associate, downloading a software update, registering for a
seminar, participating in an online survey, registering your products, or purchasing
a product. * When you interact with SonicTap, we may collect personal information
relevant to the situation, such as your name, mailing address, phone number, email
address, and contact preferences; your credit card information and information about
the SonicTap products you own, such as their serial numbers and date of purchase;
and information relating to a support or service issue. * We may also collect information
for market research purposes — such as your occupation and where you use your computer
— to gain a better understanding of our customers and thus provide more valuable
service. * We collect information regarding customer activities on our website.
This helps us to determine how best to provide useful information to customers and
to understand which parts of our websites, products, and Internet services are of
most interest to them. * We may use personal information to provide products that
you have requested as well as for auditing, research, and analysis to improve SonicTap’s
products.
Your SonicTap ID and related information
The SonicTap website, as well as SonicTap services, allows you to create an “SonicTap
ID” based on your personal information. This convenient service saves you time and
allows for easier use of our web services. Here’s how it works: You create a personal
profile — providing your name, phone number, email address, and in some cases your
mailing address or a credit card number — and choose a password for security. The
system saves your information and assigns you a personal SonicTap ID — in many cases
simply your email address, because it’s unique and easy to remember. The next time
you order from the SonicTap Store or register a new product, all you need to do
is enter your SonicTap ID and password; the system looks up the information it needs
to assist you.
Publicly displayed information is public
If you use a public service on the SonicTap website (for example, comments or chat
with a playlist designer) you should be aware that any information you share is
visible to other users. Personally identifiable information you submit to one of
these forums can be read, collected, or used by other individuals to send you unsolicited
messages. SonicTap is not responsible for the personally identifiable information
you choose to submit in these forums. For example, if you choose to make information,
which was previously non-public, available by enabling certain user features, SonicTap
will collect that information from your interaction and the information will become
publicly available.
When we disclose your information
SonicTap takes your privacy very seriously. SonicTap does not sell or rent your contact
information to other marketers.
With our service providers, vendors, and strategic partners
There are also times when it may be advantageous for SonicTap to make certain personal
information about you available to companies that SonicTap has a strategic relationship
with or that perform work for SonicTap to provide products and services to you on
our behalf. These companies may help us process information, extend credit, fulfill
customer orders, deliver products to you, manage and enhance customer data, provide
customer service, assess your interest in our products and services, or conduct
customer research or satisfaction surveys. These companies are also obligated to
protect your personal information in accordance with SonicTap’s policies, except
if we inform you otherwise at the time of collection. Without such information being
made available, it would be difficult for you to purchase products, have products
delivered to you, receive customer service, provide us feedback to improve our products
and services, or access certain services, offers, and content on the SonicTap website.
At times we may be required by law or litigation to disclose your personal information.
We may also disclose information about you if we determine that for national security,
law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
SonicTap takes precautions — including administrative, technical, and physical measures
— to safeguard your personal information against loss, theft, and misuse, as well
as unauthorized access, disclosure, alteration, and destruction.
The SonicTap Online Store uses Secure Sockets Layer (SSL) encryption on all web pages
where personal information is required. To make purchases from the SonicTap Online
Store you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0
or later, or Internet Explorer. Doing so protects the confidentiality of your personal
and credit card information while it’s transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you
are on the Internet. Change your passwords often using a combination of letters
and numbers, and make sure you use a secure web browser.
Integrity of your personal information
SonicTap has safeguards in place to keep your personal information accurate, complete,
and up to date for the purposes for which it is used. Naturally, you always have
the right to access and correct the personal information you have provided. You
can help us ensure that your contact information and preferences are accurate, complete,
and up to date by checking your profile.
Kids
SonicTap recognizes that parents, guardians, or other adults often purchase our products
for family use, including use by minors. We do not knowingly collect personal information
from children under 13, but because some information is collected electronically,
it can appear to be the personal information of the SonicTap purchaser of the product,
and will be treated as such by this privacy policy. If a child under 13 submits
personal information to SonicTap and we learn that that personal information is
the information of a child under 13, we will attempt to delete the information as
soon as possible.
Cookies and other technologies
As is standard practice on many corporate websites, SonicTap’s website uses “cookies”
and other technologies to help us understand which parts of our websites are the
most popular, where our visitors are going, and how much time they spend there.
We also use cookies and other technologies to make sure that our online advertising
is bringing customers to our products and services. We use cookies and other technologies
to study traffic patterns on our website, to make it even more rewarding as well
as to study the effectiveness of our customer communications. And we use cookies
to customize your experience and provide greater convenience each time you interact
with us.
The Help portion of the toolbar on most browsers will tell you how to prevent your
browser from accepting new cookies, how to have the browser notify you when you
receive a new cookie, or how to disable cookies altogether. Additionally, you can
disable or delete similar data used by browser add-ons, such as Flash cookies, by
changing the add-on's settings or visiting the Website of its manufacturer. However,
because cookies allow you to take advantage of some of SonicTap.com's essential
features, we recommend that you leave them turned on.
As is true of most websites, we gather certain information automatically and store
it in log files. This information includes Internet Protocol (IP) addresses, browser
type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time
stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends,
to administer the site, to track users’ movements around the site and to gather
demographic information about our user base as a whole. SonicTap will not use the
information collected to market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on the
SonicTap website. When customers click one of these URLs, they pass through our
web server before arriving at the destination web page. We track this click-through
data to help us determine interest in particular topics and measure the effectiveness
of our customer communications. If you prefer not to be tracked simply avoid clicking
text or graphic links in the email.
Our companywide commitment to your privacy
SonicTap takes protecting your privacy very seriously. To make sure your personal
information is secure, we communicate these guidelines to SonicTap employees and
strictly enforce privacy safeguards within the company. In addition, SonicTap supports
industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet
and in all aspects of electronic commerce. International users
Privacy questions
If you have questions or concerns about SonicTap’s Customer Privacy Policy or data
processing, please contact us and we will response to your inquiry within 30 days.
support@sonictap.com
If you do not want SonicTap to keep you up to date with SonicTap news, software updates
and the latest information on products and services update your personal contact
information and preferences accordingly. Naturally, if you notify us that you do
not want us to use your information for a particular purpose, we will not do so.
SonicTap may update its privacy policy from time to time. When we change the policy
in a material way a notice will be posted on our website along with the updated
privacy policy.
Last updated August 8. 2008.